Michael Saupe

I work as a Senior Marketing Strategist at Saupe Communication — and alongside that I dig into topics that seem, at first glance, to have nothing to do with one another: the engineering logic behind automotive names, the economics of Renaissance painting, the design principles of HfG Ulm.

The common denominator is the method: exposing the pattern beneath the surface. It is precisely this cross-disciplinary pattern recognition that enriches a knowledge base — and separates fiction from strategies that actually work and can be executed in marketing.

These pages are my notebooks from the shop floor — public, curated, and growing.