Culture · Design · Engineering · Art
I examine patterns across disciplines — from the logic of Ferrari nomenclature to the economics of Italian Renaissance painting to the principles of good B2B marketing strategy.
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A growing body of knowledge · continually expanded
01 · Engineering
Ferrari Nomenclature
Why is one Ferrari called 250, another F40 and a third SF90? The complete logic of the model names — decoded on an interactive timeline.
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02 · Art
Renaissance Painting
239,000 works in 600 years — the sheer volume and complexity of an epoch, made visible on an interactive timeline.
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03 · Design
HfG Ulm — the Myth of the Right Design
Systems thinking, corporate identity and the designers on the Kuhberg — with a timeline of the units actually produced. Institution or individuals? A critical yet sympathetic assessment.
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04 · Marketing
B2B Marketing between Workbench and Cloud
Why industry and SaaS mean two worlds by the same word: the gulf between capacity and scale — from Trumpf to Celonis. Critical but sympathetic. And: there is still opportunity.
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05 · Brand
Ferragamo — How a Name Becomes a Brand
From the bespoke shoe workshop in Hollywood to a global fashion house: the story of Salvatore Ferragamo and a lesson in brand identity that begins with a photograph of Audrey Hepburn.
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06 · Marketing Psychology
The Beauty Paradigm — Why Advertising Works with Attractive, Smiling People
The halo effect, gaze cueing, smiling and credibility: the psychology behind the faces in advertising — from the CNC mill to SaaS. With an animated chart of attention and dwell time.
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