I examine patterns across disciplines — from the logic of Ferrari nomenclature to the economics of Italian Renaissance painting to the principles of good B2B marketing strategy.

Why is one Ferrari called 250, another F40 and a third SF90? The complete logic of the model names — decoded on an interactive timeline.

239,000 works in 600 years — the sheer volume and complexity of an epoch, made visible on an interactive timeline.

Systems thinking, corporate identity and the designers on the Kuhberg — with a timeline of the units actually produced. Institution or individuals? A critical yet sympathetic assessment.

Why industry and SaaS mean two worlds by the same word: the gulf between capacity and scale — from Trumpf to Celonis. Critical but sympathetic. And: there is still opportunity.

From the bespoke shoe workshop in Hollywood to a global fashion house: the story of Salvatore Ferragamo and a lesson in brand identity that begins with a photograph of Audrey Hepburn.

The halo effect, gaze cueing, smiling and credibility: the psychology behind the faces in advertising — from the CNC mill to SaaS. With an animated chart of attention and dwell time.

An open letter to technical managing directors: ten agencies, ten months, zero results. Why your marketing processes fail — and what Audi and Subaru can teach you about it.